Friday Feature - 16.06.17

As part of our Meet the Maker series on our blog, we have created Friday Feature. Every Friday we will feature a team member and their Etsy shop, to give you a quick glance behind the scenes and discover more about our diverse team members.

Friday 16 June, 2017 - Beck's Creative

Name: Becky Fletcher

Location: Croydon, South East London

Etsy Shop: beckscreative

TELL US ABOUT YOURSELF:

I'm originally from Kent, in the countryside near Maidstone, but moved up to the South East London area when I was 21. My profession is floristry, an area I started working in after my A Levels, knowing I didn't want to go to university and being advised by one of my teachers to do something fun for a year before starting college to train as a PA. I got a part time job in a flower shop, did an introductory course, and loved it! 13 years later, I'm still on my year out...! I now work part time in a florist and interiors store, and also take on private work providing bespoke florals for wedding and events. Hobbies-wise, I really enjoy getting creative, whether with paper and pens, at the sewing machine, in the kitchen, or on the allotment!

One of my favourite designs in it's design stage, our personalised banner and flower card.

One of my favourite designs in it's design stage, our personalised banner and flower card.

HOW DID YOU GET STARTED ON ETSY?

I started selling my handmade cards when I got engaged to earn a little extra cash for the wedding fund. Initially I just sold in the shop where I was working at the time, but after seeing the potential the enterprise held, and enjoying it so much, I decided to expand to have an Etsy store front too. I love the focus on handmade, and the wide variety of products available. The flip-side to this is the competition and challenges to get seen in searches. The teams are helpful, and Etsy keeps us up to date with changes and tips to keep on top of it all.

TELL US ABOUT YOUR DESIGN/MAKING PROCESS:

I have two main styles of card. Some use accessories, such as Mulberry shapes, flowers, or wooden shapes, with simple messages added. These I 'design' straight onto the card, developing the designs from feedback and new ideas. They are largely inspired by the sundries I purchase, rather than purchasing particular items with a new design in mind. More recently, I have found a new passion for pen-drawing and typography, and have been developing card designs using different fonts and shapes. These designs often start with a doodle that becomes a sketch, and then an ink drawing on the card. At the moment all my designs are handmade and hand drawn, rather than printed.

Our best selling card, calla lilies for sympathy.

Our best selling card, calla lilies for sympathy.

WHAT’S YOUR FAVOURITE THING ABOUT RUNNING YOUR OWN BUSINESS?

The control it gives me over ideas and making things happen. The challenge and sense of achievement is great. Although that can work the other way too - it's quite easy to faff around the edges of the to-do list rather than actually getting things done!

WHEN AND WHY DID YOU JOIN THE TEAM?

I joined the team a couple of years ago, as I wanted to pick up tips and guidance with making my store front more successful. The help has been great, the other makers are so inspiring, and although I still have a long way to go, the support and encouragement is good.

To find out more about Becky follow her on social media:

Facebook: beckscreative

Instagram: @beckscreative

Twitter: @beckscreative

London Local Team